The city of Istanbul is promoting reading with book benches.

Benches that look like an open book have been placed around the city, each one carries poems from 18 famous Turkish poets. (Link)

Becherovka is a traditional Czech liquor enjoyed by men and women. Long-term communication strategy of Becherovka is captured as a slogan: Get closer. That’s why this Becherovka bench is specially designed to help people do just that. By agency Mark BBDO Prague, Czech Republic. (Link)

In selected locations across Toronto, a campaign from Travel Alberta puts transit riders onto chair lifts climbing high into the Rockies. By agency Venture Communications, Canada. (Link)

“Use only what you need” from Denver water. (Link)

Really clever and cheap ad for Nike in Argentina. Wet paint stickers placed on old

benches to promote running. (Link)

Clever gym advertisement in India for Energy Fitness Unlimited. (Link)

A bench ad for the Emirates Today newspaper. (Link)

Companhia Athletica placed slanted

benches in parks. Every time people try to sit down, they slide off. (Link)

Cool and funny Fedex bench ad for its Pack n’ Ship service campaign. (Link)

For the campaign called “A Little Fabric Makes A Big Difference”, Ikea covered everyday items such as

benches with fabric. One result was this “cozy” sitting place. (Link)

Great feeling of warmth with a German coffee. By agency Young & Rubicam, Germany.
(Link)

Viral marketing for the movie “District 9″: a bench ad in L.A. carrying the warning ‘Bus bench for humans only’.
(Link)

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